Peak Performance Project
Peak Performance Project 2010
Applications will open on Friday March 19th 2010, and close on Friday April 30th, 2010.
Updated guidelines and eligibility requirements for 2010 coming soon!
- In a nutshell:
The PEAK Performance Project is a seven-year, $5.29 million contest open to all musicians in British Columbia. The project was created by 100.5 The PEAK and Music BC to develop BC based emerging artists.
Every year, twenty finalists from BC will receive an intensive, one week training program in the music business, live performance, songwriting, marketing and promotion. Artists will benefit from mentorships from some of the music industry’s top professionals and performers. All of these artists will have the chance to perform live in Vancouver on the PEAK Performance Stage.
Of these twenty artists, the top three will be crowned as the PEAK Performers of the year and will share over $275,000 in cash for career development.
Purpose of program:
The new PEAK 100.5 FM, Vancouver’s first AAA radio format, is committed to the development of emerging BC music artists. The Peak Performance Project is designed to educate, promote, develop and hopefully launch the careers of some of BC’s top up and coming artists.
The music industry is going through profound changes which have resulted in artists being required to develop themselves. The decline in development dollars has left many artists in need of substantial funds to launch their careers. The PEAK is investing five million two hundred and ninety thousand ($5,290,000) over seven years or seven hundred and fifty-five thousand dollars ($755,000) per year in the Peak Performance Project through CTRC approved Canadian Content Development funds. The program will be administered by the Music BC Industry Association.
Unlike other funding programs, the PPP is designed to allow for all selected artists to work their way through a process that will give them the opportunity to show whether they have what it takes to make it in today’s music industry. The artists that show not only the most talent, but also the most creativity in marketing and promotion and show growth through the process will be rewarded with greater support from the program.
Indirect benefits to the PEAK performance project:
The Pattison Group of Companies will contribute an annual media credit of $1,000,000.00 in support of the PEAK Performance Project. This media credit will be used for marketing, promotion and advertising of the Peak Performance Project and the participating artists. All such media credits shall be administered by the management of The Peak FM.
Program Summary:
The PEAK Performance Boot Camp
As many as 20 BC based artists per year will be selected to participate in the PEAK Performance Program. Each selected artist will participate in a boot camp designed to highlight some of the key aspects of artist development and marketing.
The PEAK Performance Boot Camp (“PPBC”) will be a week long program held in a BC location to be determined from year to year. Selected participants will be required to attend the entire PPBC in order to move to the next round of the program.
The PPBC will include training in the areas of stage performance, songwriting, online and traditional publicity, promotion and marketing, tour planning, introduction to music law and business, funding, media training and other development topics.
The PEAK Performances
The Peak Performance will involve a series of showcases in Vancouver venues to be determined from year to year. Each artist will showcase for a panel of judges who will adjudicate the artists based on stage presence, musical ability, songwriting, crowd reaction and other such criteria as determined in the sole discretion of the panel of judges. In addition, artists will be required to submit a report as to what the artist achieved in applying what they learned at the PPBC. The PEAK Performance committee, made up of music industry professionals and representatives from the PEAK, will utilize the judging recommendations and the reports to select the top artists to be awarded the top Summit Prizes. The decisions of the panel of judges will be final.
The PEAK Summit
Each selected artist’s sound recordings will be added to the PEAK and Music BC websites. The public will be engaged to vote on their favorite recordings over a several week period. The results of the public voting will also be considered by the judging committee along with the artist’s performance throughout the program to determine the top artists.
